Amazon is getting in on the cable business. The AmazonBasics line of cables is Amazon’s audio/video and computer cables that come in Amazon’s Frustration Free Packaging (meaning no blister-packs). Assuming AmazonBasics are decent quality cables, this is an interesting development. Finding a particular cable on Amazon.com can be somewhat troublesome with so many different vendors selling various brands of cables. The AmazonBasics line ought to streamline picking up odds and ends for your computer or home theater.
I would imagine that certain companies will not like the idea of Amazon pushing its own branded goods over their own. Would you pick up a $99 Monster HDMI cable or an AmazonBasics HDMI cable for $8.94?
Right now, the AmazonBasics line includes USB cables, FireWire cables, CD-Rs, DVR+R, DVD-Rs, networking cables, and various home theater cables. Prices seem quite reasonable when compared to some other brands. I wouldn’t expect to see televisions or portable electronics under the AmazonBasics brand, but Amazon could always come up with some other clever name for that – maybe AmazonElectronics?