Previously rumored FLO TV device appears to be ready for a launch

It strikes me as a little funny that people are getting so excited about a little portable television with a 4-inch display. After all this is just a small dedicated device for the FLO TV service, which has been available on select AT&T and Verizon cellphones for a while now and never seemed to gain any attention. Why is it that a dedicated device is getting such attention?

Anyway, the latest, and yes I realize that I am just adding to the rumor mill, comes in for form of another spy shot. The latest image shows off what appears to be the final packaging for the hopefully soon-to-be-released FLO TV Personal Television.

Bottom line, the box looks real, and I suppose it is a nice follow up to the originally leaked concept art and previous spy shot.

However, my question goes back to why people are getting so excited, are people actually going to be willing to make a purchase? Personally, and depending on the cost I would consider it, but then again I have two young kids who at times could use a distraction in the form of entertainment in the car.

Via [Gizmodo]