The Federal Trade Commission (FTC) has announced a new set of rules for bloggers, which will require them to reveal any paid endorsements that they receive. For instance, if you receive money from a company to review their product and post the review online, you will have to disclose this information in your post. Any free products will need to be revealed as well, since the FTC counts these “gifts” as compensation.
Bloggers will not be the only ones covered under this new regulation. Prominent users of social network sites, like Twitter and Facebook will also be forced to follow these new rules. For instance, if a famous band refers their Twitter followers to a resort that they stayed at for free, they must disclose this information on their Twitter page. Corporate affiliations must also be revealed in the new rules. If you are raving about Mac OS, you better let your readers know that you work for Apple.
The bottom line? Keep your ethics in line by admitting to any money or products you may receive when publishing online.
Read: [PC World]
Image Credit: Call Fire
This is a good move to control fake product reviews which make general people fool.
Fake product review is a kind of cheating.
The FTC has slapped the makers of a series of infomercials with a fraud lawsuit. Consumers were deliberately mislead, according to the FTC's allegations, by the company behind the “Winning in the Cash Flow Business” series of infomercials. There is an old adage to keep in mind. If something sounds too good to be true, it likely is. I found this here: <a title="FTC sues another get rich quick infomercial company sued" href="FTC" rel="nofollow">http://personalmoneystore.com/moneyblog/2011/06/03/get-rich-quick-ftc/">FTC sues another get rich quick infomercial company sued