What if you could make sure your movie purchases would work tomorrow, on any device, and you could lose worries of scratching a disc? That is the idea behind Disney’s Keychest, a new way to future-proof your media purchases and instantly access your media on any device that is supported. Could the DVD finally go the way of the Dodo?
According to a Wall Street Journal article this morning, media rights could be redefined as no physical possession will be involved. The media would live in the cloud and be available on-demand in a way similar to the way Google Docs are accessed. Users would simply enter their unique key and begin streaming their media.
Disney hopes to charge a little bit more for the convenience and security of keeping your media in the cloud and accessing it in a myriad of places. As DVD sales have fallen, industry players seek new ways to make the register ring. Disney says other players in the market have signed on to their service, but are not naming names.
Sony, as Sony tends to do, is backing a competing plan, the DECE or Digital Entertainment Content Ecosystem (catchy, right?). Predictably, DECE wants to initiate new formats and new standards while Keychest relies on current formats that are already supported by many devices. With Steve Jobs involvement with both Apple and Disney, we can safely bet the iPhone will be one of these devices.
One cool aspect of Keychest is no matter what service you bought the media from, the information is shared with Keychest members (say the cable company, movie studio, or ISP) so you only purchase it once. No word when either service, DECE or Keychest will be launched.
Are we headed for yet another battle similar to VHS versus Beta or DVD-HD versus Blu-ray? In short, “yup.”