Competition driving Kindle sales: November was best month ever

The Kindle ebook reader from Amazon is on a roll. Amazon boldly announced that they have sold more Kindle’s this month (November) than any month prior. And that is before CyberMonday.

Perhaps proving the axiom: competition is good; many ebook enthusiasts await the arrival of the Nook, the Barnes and Noble alternative. Competition from the likes of Sony to netbooks to even iPhone and iPod touch all faced down the Kindle. But yet, Kindle sales grow.

“Kindle is a great gift for anyone who loves to read and it’s flying off the shelves faster than any other product Amazon sells,” said Ian Freed, Vice President, Amazon Kindle. “We’re seeing lots of people buying from one to a handful of Kindles as gifts for friends or family, as well as many businesses and other organizations buying Kindles in large quantities for their employees or customers.”

The press release issued by Amazon seems aimed to get their brand out as the established as the Nook suffers with slow availability. Word is many won’t see a Nook or even get the chance to buy one before the holidays.

The recently announced firmware upgrade, improving battery life by 84% certainly makes the reader more attractive. Could this be the ereaders going mainstream?

Product Page: [Amazon]