Google has now added a new feature to its arsenal of services. This time it’s their very own URL shortener, Goo.gl. However, for now, the service is not stand alone and will require you to use Feedburner and Google Toolbar in order to access it.
Google has three main selling points for people wondering why they should switch over to Goo.gl.
Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.
Let us all now watch bit.ly and su.pr cringe at their new competition.
You can try out the new service now for the Toolbar and Feedburner.
Read [The Official Google Blog]
Security is a big concern when it comes to these URL shortener. Having the ability to preview the page without actually visiting it is a good idea.