Lately there has been a lot of talk about ETFs at cellular carriers, with most of this chatter being customers on the offense about not wanting to pay outrageous amounts of money. While several of the major carriers have managed to wise up and offer decent alternative choices to those who don’t want a contract, it doesn’t seem that all are on board with this idea. Google looks as though they may step in to solve this dilemma. A few months back they opened their Google Voice service to many users, and then added more people to their userbase by giving the original account holders invites for their friends. Couple that with the Android application (and rejected iPhone application) and Google is really making a stir in the communications world. Bradley Horowitz, a Google Executive, recently pointed out that Google is looking to create a more unified experience on the web, in an interview with eWeek. By adding VOIP, Google could provide those with Google Voice accounts with voice service, in addition to call re-routing, SMS, and voicemail. In order to use VOIP, consumers would only need to have a data connection. The only problem we see here is that many companies require a voice plan with any phone, so is this the void the Nexus One plans to fill?