Thousands of would-be – wanna-be pop stars are considering what aged tech company they would want to try to revive in light of Polaroid’s move today to appoint Lady Gaga to Creative Director for a specialty line. The thinly-veiled publicity stunt will bring the pop star to the floor of CES and is sure to get the crowd looking at Polaroid in a new light. Right?
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
Can anyone imagine that Ms. Gaga will give up her stadium-filling gig for a desk job in Rochester, NY? Me neither. Nevertheless, new products from the unlikely pair: Gaga and Polaroid will have products on shelves by late 2010. I can’t freaking wait.
Company site: [Polaroid] [TAGS: creative director, haus of gaga, lady gaga, polaroid
“Point Break” is the "Official Headquarters of the Lady GaGa concert appearances in New York City." “Point Break” will be having promos, giveaways, drink specials, free merchandise and all the Lady Gaga you can handle. And also register for New York's first and only Lady GaGa lookalike contest on Feb 5th. Go to Point Break NYC website or Facebook page for details.
Lady gaga is blowing up. She is the next madonna and is going to keep the rocking alive for another generation of us girls. Polaroid is just starting to realize this and jumping on gaga.