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December search: Google gains, Bing blows

Sections: Google, Web, Websites

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Nielsen reports Google gains, Bing blows on December search trafficIn the never ending search engine wars, the December numbers are in thanks to Nielsen Reports. Nielsen tallies the total number of searches as a provider. Decembers results? Google jumped 1.9% over their November stat while Bing suffered a loss.

As you can see from the spreadsheet, Google led all search engines, followed by Yahoo!. The combination of Windows Live, MSN and Bing brought up #3. AOL, Ask, and MyWeb round out anything above 1%.

So what happened in December to Bing? Why did users not entrust their holiday searches to the upstart? Has Bing’s cashback program lost its luster? Even the addition of the Bing iPhone app did not help stem the losses.

Read: [Nielsen Wire]

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