“Living with Robots” DOES NOT star R2-D2
by at January 25, 2010 5:16 pm
Sections: Gadgets / Other, Robots/AI
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“Our new film, ‘Living with Robots,’ features some of the most interesting subject matter we’ve ever covered in the ‘DREAM THE IMPOSSIBLE’ Documentary Series. Acclaimed director Joe Berlinger really brought to life the fascinating story of the role of robotics in society. Many people are aware that Honda is researching robotics with the ASIMO project, but this film gives us a thoughtful and artistic glimpse of ASIMO and the future of robots that we’ve never seen before,” said Curt Johnson, creative director at RPA.
The documentary, while perhaps not quite as humorous as seeing the mighty ASIMO fall down stairs, aims to show how ASIMO research blends into other Honda products. Honda’s always had big expectations on how robots can integrate into our lives to become care givers, assistants and helpful assets to humans and this new marketing push looks to get more recognition of the walking, talking bipedal.
ASIMO spots will run on ESPN, ABC, Hulu and on the web as part of the campaign aimed at “25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.” Or, translated roughly: “those that would love to have R2-D2 at home.”
Documentary site: [Honda]
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