Pentax has new 10MP camera under $100

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Pentax unveils 10 megapixel shooter sub $100

Pentax, in anticipation of the PMA show, unveiled three new digital cameras. They are: Optio I-10, Optio H90 and the E90. Each camera is in a very different class from DSLR-like to stylish and thin to cheap and impressive. The cameras are available for pre-order now, shipping is expected in February of 2010.

The standout of the group is the E90. How Pentax was able to pack 10 megapixels into a sub $100 device is remarkable. The E90 features 3x zoom, AA battery compatibility, a rubberized coating for grip, 6400 ISO for stopping the action, and a 2.7 LCD screen for viewing. Pentax says they kept the menus simple and easy. Price is $99.

The Optio I-10 borrows heavily in design from SLR cameras. The wide angle lens has a 5x zoom while the sensor captures up to 12.1 megapixels. You’ll find a 2.7 LCD screen here too, but in 16:9 for a cinematic when playing back images and movies, according to Pentax. The unit features a triple anti shake system to keep images sharp. Price is $299.

The Optio H90 hops on the “functional beauty” train, dressed to impress in it’s polycarbonate and aluminum construction. The 12.1 megapixel shooter is geared for fashion and convenience with a small body and flashy colors. Thhe H90 features a 5x zoom and can record movies in 720 HD quality. Price is $179.

Press Release below.

PENTAX Unveils Three New Digital Cameras: Optio I-10 and Optio H90 Kick-off New Product Lines and Affordable Optio E90 Priced under One Hundred Dollars

GOLDEN, Colo. –(Business Wire)– Jan 25, 2010 PENTAX Imaging Company announced three new compact digital cameras. Most unique is the slim and stylish PENTAX Optio I-10 with a design inspired by the classic look of film SLR cameras. The new Optio features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic PENTAX logo placed front and center. The Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS. For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats. The Optio I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White for $299.95 USD.

PENTAX also announced the Optio H90 digital camera with a clean, contemporary design that was developed with the concept of “functional beauty” in mind. The fashionable and affordable Optio H90 offers a full assortment of features to capture a variety of subjects and scenes. This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS. Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits. The Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95.

Both the PENTAX Optio I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.

Finally, the latest model in the affordable Optio E series is the PENTAX Optio E90. Priced at just $99.95 USD, the Optio E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. The Optio E90’s travel-friendly design with AA battery compatibility features an Auto Picture mode that selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode. The Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice. Available in Black and Wine Red, the Optio E90 will ship in February 2010.

Each model is available for pre-order now on the

Complete information including individual product fact sheets is available here:

Product images are available here:

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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