65% of Americans have no favorite site for News

A study released this morning says Americans are increasingly turning to non-traditional sources for their news. The study looked at how Americans get their news and comes days before a Federal Trade Commission roundtable discussion on journalism.

As a blog reader, you’re ahead of the curve. According to the study, 59% of Americans use the internet to find their news. The Internet ranks #3 for in popularity , behind local TV and national TV. Even though the internet is popular, there is no dominating player when it comes to news. Thanks to search engines like Google, news seekers can find unique perspectives on the news.

The study uncovered 57% of online news consumers rely on 2 to 5 websites for their news. 11% of those online news consumers gather news from more than 5 websites, while 21% commit to just one site. Yet, the overwhelming majority say they have no favorite site.

92% of Americans use multiple platforms to get their news with almost half of them using 4-6 media platforms on a typical day. These platforms include national TV, local TV, the internet, local newspapers, radio, and national newspapers.

Some other interesting study findings:

• Portable : 33% of cell phone owners now access news on their cell phones.
• Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
• Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter

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Read: [Pew Internet]