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But Ballmer isn’t afraid to admit that Google dominates the search engine wars because “they did it right first.” At the Search Engine Marketing Expo, Ballmer said in an on-stage interview that Google is top dog because it was the first company to provide a better way to search the web, while “Microsoft started later. There’s a value to incumbency.”
Don’t let that honesty convince you that Ballmer’s softening on his take no prisoners approach. He still believes that Bing can eventually become the number 1 search engine by providing “more relevant” results, despite Google holding 65 percent of the U.S. market for search. Bing has grown from 8.4 percent to 11.3 percent and expects to jump to 30 percent once Microsoft’s deal to supply search results for Yahoo goes into effect.
“No one aims to be second,” Ballmer replied when asked about being No. 1. “I hope my kids – 30, 40, 50 years from now – they’ll still be using Bing.”
Read []SeattlePI.com]
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