Google has been always the household name for anything internet-related. It became even better when it released its own email hosting service – Gmail.com, which proceeded to Gtalk – an online instant messenger. The next leap was the purchase of YouTube, the largest video sharing network. The world was in shock and awe.
We all thought that’s the end of the road for the Internet Mogul. Then, Google Inc. starts Google Apps, a combination of Gmail, Google Calendar, Talk, Docs and Sites, which gained about more than 2 million businesses hooked to it in 3 years. With that huge desire for more, Google now introduces Google Apps Marketplace that sells integrated business software which is hosted as a service on the cloud.
Google Apps Marketplace is now the home for software from more than 50 companies. Among the software available are Intuit Online Payroll, Manymoon (a project management app), Professional Services Connect (selects relevant information on people, projects, customers and transactions from a user’s domain and surfaces it directly inside a Gmail message), and JIRA studio (a software development suite that integrates Gmail, Google Calendar, Google Docs and other existing apps) . With cloud computing, it has swept away all the burdens of network planning, server and software setups, system maintenance etc. into the dumpster. That is one huge saving, and this creates more capital to be invested and bring businesses to greater heights.
Through time, there will be always a newer and better version. Current businesses would tend to procure newer computers and obtain new software licenses. Fortunately, with Cloud, businesses can now maintain their current computers and just continue subscribing to the services, as software providers will patch the given software accordingly. No more harassment from newer software versions or patches.
Besides the end users, software providers can achieve a much bigger and wider market than ever before thought possible. Huge savings on software manufacturing and distribution costs. This is really a win-win situation for all. Who says you got to spend a lot of money to make a lot of money?
Conventional software providers watch out! Be prepared to be up in the “Cloud” or be left behind.
Read [Official Google Blog]