Is RIM losing the attraction it once held so proudly? Maybe, according to a study by Crowd Science that looked at mobile phone owners and asked what their next device will be. While customer preference before a purchase might be radically different from what they actually buy, the study is interesting in seeing how smartphone users view other brands and OSs.
“These results show that the restlessness of Blackberry users with their current brand hasn’t just been driven by the allure of iPhone,” said John Martin, CEO of Crowd Science. “Rather, Blackberry as a brand just isn’t garnering the loyalty seen with other mobile operating systems.”
The study was performed online only with people taking part who visit large websites. A total of 1,140 users were surveyed and 44% used a regular phone, not a smartphone. If my math is right, of the people surveyed, 171 of them used a BlackBerry and 69 of those said they’d leave the BlackBerry platform for an iPhone. The question becomes, RIMs had a few years to dream up something that draws users away from the iPhone – where is it?
Android is making gains as well. Awareness of the OS moved up and a third of the BlackBerry users would consider Android as their next platform. Like iPhone users, Android users are very loyal to the OS with over 90% of users commit to sticking with the OS.