It comes at no surprise now when Google looks into expanding to new, sometimes completely different markets The newest possible market the company seems to be looking at is TV. As more TVs have Internet connectivity, Google is hoping to get into the game before it gets left behind.
This new possibility doesn’t just include Google. Intel, Sony and Logitech are mentioned as partners in the venture. The venture would see Google set-top boxes running a form of Android, powered by Intel’s Atom chips. It would also include a version of Chrome for web browsing on your TV. The idea is to put Google into the Internet TV space, putting it’s ads up there before it has to fight to get in. There will be potential specially made Android Apps for TVs, which would bring the Internet to your TV. Of course it will make getting web content, like shows on Hulu and videos on YouTube, to your TV easier.
Its rumored that the Google TV box is being tested on the Dish Network. What remains to be seen is if many would want the full Internet on their TV. Also, Google would be running up against the Boxee Box which seems like it has the whole Internet TV thing nailed down already It’s hard to say much about the whole idea without seeing anything straight from Google, but it might be harder to win over some people who are already set with Boxee, Pop Box, tv, or any other set top box that can access the Internet on the TV.
Read [New York Times]
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