According to Amazon, the Kindle is “easy to read, even in bright sunlight”

I visit the Amazon website often, but have never noticed this Kindle sales tactic before. Apparently, and in a move that seems to be offering a hidden jab in regards to some of the issues with using the iPad in direct sunlight, Amazon has taken it upon themselves to let everyone know that the Kindle is “easy to read, even in bright sunlight.” Which coincidentally the only reason that I will most likely not be able to fully ditch my Kindle in favor of the Kindle app on the iPad — I often read outside. Either way though, the Kindle works well in sunlight and Amazon wanted to let you know.

Via [Amazon]