Twitter has announced that it will unveil its new advertising model today. Called Promoted Tweets, the program will work by allowing advertisers to by keywords to link to their ads, which will show up when users search for those keywords and later in users newsfeeds. Twitter promises they will be targeted for relevancy. The ads will also be monitored for resonance, which is determined by 9 factors including the number of retweets. replies, and clicks on the links. Promoted Tweets with low resonance will be dropped.
“The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” said Dick Costolo, Twitter’s chief operating officer.
So far Best Buy, Starbucks, and Virgin America are among the companies that have signed up for the program. It remains to be seen how users will react to seeing ads in their newsfeeds. If you use Twitter tell us how you feel about this new program!
Read [NY Times]