Twitter has announced third party ad networks are now banned from inserting paid tweets into the site’s newsfeed. The ban was announced in a blog post by COO Dick Costolo.
“We will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” the post read, explaining that the exception will be Twitter’s own “promoted tweets” program that it announced earlier this year.”Third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created,” Costolo’s post read.”They may optimize for either market share or short-term revenue at the expense of the long-term health of the Twitter platform. For example, a third party ad network may seek to maximize ad impressions and click through rates even if it leads to a net decrease in Twitter use due to user dissatisfaction.”
It’s doubtful the true reason for the ban is as noble as Twitter wants us to believe. It’s likely they are just getting rid of competition for much sought after advertising dollars. Prominent members such as celebrities that want to post paid tweets on their own are still welcome to do so.
Many third party developers are worried that Twitter wants to drive them all out of business . The fears began when the site bought Tweetie and announced plans to launch other official mobile clients, angering the many developers who offer third party Twitter apps, and this latest announcement will surely fan those flames. Twitter insists however that they are planning to increase opportunities for third parties. Only time will tell if they really mean it.