Sony begins pre-sale of 3D TVs; Got $5,000?

Sony is now taking pre-orders for their 3D capable BRAVIA HDTVs at Sony Style stores. Sony will also have 3D devices for sale in July along with a free firmware update for two Blu-ray Disc players and two home theater systems. Sony’s gone 3D crazy.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

In all, Sony will have 19 3D capable BRAVIA® HDTVs, Blu-ray Disc players and theater systems, and audio/video components. 19 sounds like an overload but Sony explains each has it’s own niche balancing price and performance. How is Sony bringing 3D to you?

It’s the glasses. Sony 3D capable BRAVIA HDTVs will use glasses with active shutters to create the 3D effect. The line up maxes out with a 60″ full HD (1920 x 1080) for $5,000. Some of the models feature built in sync transmitter while other models will offer this as an option; other models will be 3D ready, requiring the sync transmitter and shutter glasses to be purchased separately for 3D.

Press release: [Virtual Press Office]