Frequent fliers probably use services such as Kayak and Bing Travel to find out flight information. Google doesn’t have a very comprehensive database when it comes to flying, but that is definitely going to change in the coming months. On July 1, Google announced the acquisition of ITA Software for $700 million and will soon begin to implement ITA’s vast database when it comes to flight information.
Google’s main objective is to “benefit passengers, airlines and online travel agencies” by aggregating information from ITA and organizing it in a convenient manner so travelers can compare airfares and flight information. Remember, Google will not be directly selling any flight tickets nor adjusting airfare prices, only providing information. This is good news for travelers as they have another method to find the best deal available.