The new LG Optimus line of smartphones includes ten different phones that will run on many different operating systems and will all be available worldwide in the second half of 2010. At least two of the ten smartphones will be running Android 2.2. That’s right, these two smartphones will be launched with Froyo out of the box, not simply slated to receive the Android 2.2 update at some vague point in the future. The President and CEO of LG, Dr. Skott Ahn, claims the Optimus line is the result of much consumer research and development to make a phone that can “meet the needs of many.” As of now, only two phones have been given names, the LG Optimus One with Google and the LG Optimus Chic.
No word on any specific specs for the LG Optimus One smartphone, but I imagine it to be the powerhouse Android phone of the LG Optimus lineup. The LG Optimus Chic is a slightly different Android smartphone as it focuses on fashion and style, not hardware and features. LG claims it comes with sleek curves and a tasteful design in order to prove wrong the stereotype that Android phones are only for a “hardcore tech crowd.” I wouldn’t mind owning a sexy looking Android phone, but if it doesn’t come with any above average features, I probably would not purchase it. However, there probably is a large market for aesthetically pleasing Android smartphones, as opposed to hardware focused Android smartphones.
Unfortunately, LG is going to keep us waiting for specs, official availability, and carriers until further notice.
Check out the full press release below:
OPTIMUS SERIES: LG’S MOST ADVANCED SMART DEVICES
Line-up of Smartphones and Tablet Devices Integrate the Latest in Mobile Technology
BERKSHIRE,UK, JULY 5, 2010 — LG Electronics (LG) today unveiled its upcoming LG Optimus Series, a line-up of innovative smart devices featuring the latest in mobile technology that will spearhead the company’s newest campaign to highlight LG’s ability to simplify consumers’ information-dominated lives.
LG Optimus, meaning ‘best’ in Latin, will be comprised of devices running on a range of operating systems as well as Android Tablet PCs. By offering a variety of choice in operating systems and incorporating smart technologies, LG prioritises consumer choice as a key strategy for expanding its footprint in the mobile industry. The smartphones and tablet devices range from entry to premium level, with various features to meet the diverse needs of all customers. As part of its aggressive strategy to grow its share of the global smartphone market, LG will be introducing approximately 10 new smart devices worldwide in the second half of this year under the LG Optimus label.
“The LG Optimus Series is aimed at challenging the notion that one device can meet the needs of many,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “At LG, we believe in providing people with many different choices because our customers are not all alike. We want to provide devices that suit all needs and simplify people’s lives.”
The LG Optimus Series is the result of extensive consumer research and development that delved into the way people gather information in today’s digital age. According to a consumer survey conducted by LG, ease of finding information is the top motivator in considering a smartphone purchase. The research also looked into what consumers liked and disliked about some of today’s most popular communications devices. Not surprisingly, user friendliness and fast response time were high on consumers’ lists.
The two android-powered smartphones in the pipeline — LG Optimus One with Google™ and LG Optimus Chic — incorporate the speedy Android Platform 2.2 (Froyo).
LG Optimus One with Google™ offers the latest in Google™ mobile features and connects seamlessly to the world. Its ability to connect effortlessly to Google’s Android Market™ delivers an unfiltered and genuine smartphone user experience. Also, a convenient user interface and diverse multimedia options ensure a mobile environment that makes this device one of the easiest to use on the market.
The LG Optimus Chic caters to fashion aficionados with its tasteful design incorporating soft and smooth lines. The handset’s sleek curves set a new standard for smartphone design, challenging the perception that advanced Android devices need to appeal to a hardcore tech crowd to gain widespread acceptance.
Beyond smartphones, LG will be introducing its first tablet device later this year. Running on the Android Platform, LG’s tablet will deliver vastly superior performance than other similar devices currently on the market while still managing to be thinner and lighter than competing devices.