Since HTC has already made its niche in the smartphone market by combining Android with excellent hardware, the next logical progression is the tablet market. For HTC fans, it looks like your favorite company does not plan on creating any Android oriented tablet device in the immediate future. Eric Lin, the company’s global PR, says without a compelling feature and that one awesome hook, their Android tablet would get lost in a sea of other mediocre Android tablets. Here are his exact words on the matter:
“We are always looking at it, but, right now, the whole idea is that in order to be successful with a tablet, you need to have something compelling. And not just a compelling form factor.”
“You need to find that compelling use, that compelling story, that one compelling feature. And we are not going to do anything until we have found that.”
“You’ve seen how, at Computex, there were 80 different Android tablets”, he continued. “So if we just release an Android tablet, then we’re one of 81… Whereas, if we have a compelling feature, a really compelling use, anything like that, then it’ll help us to stand out. It’s going to take a lot of work searching for that”.
Lin makes a lot of sense, and it’s nice to see HTC not creating a tablet just so they can say “oh, we have an Android tablet available, too.” Instead, they are actually looking to create a standout tablet that appeals to many people. HTC has always been known as a company driven by quality and it’s reassuring to see HTC regard the tablet market with the same mentality.