Netflix appears to be getting stronger and stronger, albeit with a drop in revenue. It looks like the monthly subscriber bill has dropped from $13.29 down to $12.29. Almost a buck lower, but that also seems to be due in part to the fact that more and more customers are streaming as opposed to renting. In other words, some subscribers appear to be shifting from plans that allow more DVD’s out at a time for the lowest priced, which is $8.99 per month and allows for an unlimited amount of DVD’s per month with one out at a time and an unlimited amount of streaming.
Otherwise, in terms of streaming — those numbers are up. According to Netflix, 61% of their users are streaming content. That is up from 55% in Q1 and more impressively, its up from 37% in the same quarter during the previous year. Of course, streaming is being classified as using “more than 15 minutes.”
As for subscribers, at present just over 15 million. But Netflix expects to finish Q3 with 16.5 million.
Now lets just hope that Netflix does not feel the need to begin charging more for streaming options.
Read [Business Insider]