While Amazon and Barnes and Noble and their dueling e-readers fight it out in price wars, Sony announced that they really aren’t interested in joining in and appears to have no plans to change their pricing:
“Pricing is one consideration in the dedicated reading device marketplace, but Sony won’t sacrifice the quality and design we’re bringing book lovers to lay claim to the cheapest eReader,” said Phil Lubell, VP of digital reading at Sony Electronics. “Our global customers expect to get the best digital book reading experience and we’re concentrated on delivering that by investing in Sony’s award-winning design and original digital reading enhancements, such as eBook library borrowing and the only full touch screen on the market.”
Whether the company plans to release any new versions of its two readers remains to be seen as well. Frankly I don’t think the Kindle or Nook have anything to worry about. The rumored $99 e-reader coming out this fall might be cause for concern however. In this economy customers will be looking for real bargains this holiday season. It’ll be interesting to see how things shape up once it hits the market.
Read [New York Times]
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