Times Square advert says “Don’t track me” to Google

“Don’t track me” is a new advert video that is playing in Times Square. Consumer watchdog Insidegoogle.com is running the video on a 540 sq. ft. video screen in Times Square, New York City to raise awareness for what they call the need for a “do not track” button on the internet. The video shows Google CEO Eric Schmidt driving an ice cream truck. Click through to the video.

“We’re satirizing Schmidt in the most highly trafficked public square in the nation to make the public aware of how out of touch Schmidt and Google are when it comes to our privacy rights,” said Jamie Court, president of Consumer Watchdog, and author of The Progressive’s Guide To Raising Hell (Chelsea Green, September 2010). “America needs a ‘Do Not Track Me’ list and Google is Exhibit A in the case for it.”

The group aims to:
–Create an “anonymous button” to keep purchases and surfing private: 86% favor; 9% oppose.

– Keep kids surfing private: 84% favor; 10% oppose.

– Require written authorization for companies to track you: 84% favor; 11% oppose.

– Stop childrens surfing and purchases from being tracked and stored by online companies: 83% favor; 12% oppose.

– Create a “do not call” list for the internet, administered by the FTC: 80% favor; 12% oppose.

Groups website: [Inside Google]