Books-A-Million adopts the Barnes & Noble NOOKcolor ebook reader

In a slightly surprising move, Books-A-Million has announced that they have begun selling the Barnes & Noble NOOKcolor ebook reader. And when we say slightly strange, that is only because while customers will be able to purchase and read BAM! eBooks on the device — they may not be as easy to purchase and get on the device as say — Barnes & Noble ebooks. Sounds like a risky move for Books-A-Million, but then again maybe any customer is better than none.

“We wanted to capitalize on the amazing growth in digital content, and the NOOK line became the clear choice to bring our customers a superior offering of easy-to-use, beautifully designed eReading products,” said Craig Hansen, President of Booksamillion.com.

With that, the NOOKcolor is now available for pre-order with Books-A-Million and it is selling for $249. The device is expected to arrive for regular sales (both in-store and online) on November 19th.

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