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Apple TV is responsible for doubling Roku sales

Sections: Content, HDTV, Video

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It looks like the Apple TV launch did some good for a company other than Apple. According to Anthony Wood, the CEO of Roku, their sales doubled after Apple announced the latest Apple TV. Pretty good for a device that many were expecting to have trouble after the Apple TV announcement. Wood went on to mention that the help came because Apple has the name recognition and they simply made more people aware of that category of product. Makes sense, and at the same time the Roku boxes probably seem more appealing to some based at least in part due to the price, for most models it is less expensive than the Apple TV. And that aside, it looks like things are going to continue moving well for Roku. They are expecting to sell their millionth box before the end of the year and are projecting $50 million in revenues this year with a $100 million in sales next year.

Read [Business Insider]

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