Google planning premium YouTube channels

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YouTube logo According to sources speaking to the Wall Street Journal, Google is working on turning YouTube into a site that functions more like a series of television networks. YouTube’s content is going to be broken down into channels that offer specific types of videos. This will make YouTube viewing on internet-connected televisions a more natural experience that is in line with what people are used to.

In addition to creating regular channels, YouTube will also have premium channels. Premium channels are being reserved for videos that are created by professionals. About 20 of these channels will be rolled out initially. Each channel is expected to produce between five and 10 hours of original content every single week. Google is willing to dig deep to get this original content. Sources say Google is going to invest up to $100 million in this new venture.

The release window for the new YouTube is slated for sometime this year.

In February, Google started looking for software engineers to “build the next generation game-console-based TV experience with You Tube video content.”

Game consoles are already used as all-in-one devices that can play back content from Hulu Plus, Netflix, VUDU and This new report and those job listings could very well be related.

Via [WSJ]

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  • Liza

    Well that sounds really exciting…Already YouTube is favorite of many and with this enhancement it will surely be loved.. :)