Netflix is now the single largest source of internet traffic according to the network monitoring firm, Sandvine. Their data suggests that Netflix accounted for 29.7% of downstream US traffic in March. These numbers oust even web browsing and P2P file sharing.
Co-founder of UK-based IDNet, Simon Davies, claims that ISPs are not suited to handle TV broadcasts.
“The problem comes with events like the World Cup and the Olympics, where you get ‘flash floods’,” he said. “It’s very difficult to engineer a network that can scale to four times when there’s a ‘flash flood’. The Olympics are going to cause a problem.”
ISPs (as they currently stand) might have a hard time handling the sheer bandwidth for events such as The Olympics, but this won’t stop them from upgrading their technical capabilities. As the way things seem to be panning out, the internet will undoubtedly be replacing broadcast television in the long run. Beyond sites like Hulu and YouTube, you can already catch your favorite sports games on the web. The future is now, and with broadband speeds increasing across the globe, bandwidth issues will eventually be a thing of the past.