Eric Candor, the senior vice president of HP’s division in Europe, made a comment that some would consider to be outrageous or courageous. During a press conference in Cannes, France, Candor said that HP is going to dominate the tablet market. This claim is a big deal considering HP hasn’t released the TouchPad yet. There is a chance that this statement could come back to bite HP where it hurts later down the line.
Candor asserted that HP has dominated the PC market. It plans to extend that dominance when it debuts the HP TouchPad, the first tablet running webOS.
“In the PC world, with fewer ways of differentiating HP’s products from our competitors, we became number one,” Candor said. “In the tablet world, we’re going to become better than number one. We call it number one plus.”
How long it would take HP to take over the tablet market wasn’t estimated. At this point in the game, it would be extremely difficult, if not impossible to overtake the iPad in terms of tablet market share. Apple got a year-long head start with the original iPad before the other manufacturers started debuting their tablets. Not only is Apple maintaining its lead, but Android tablets are providing another layer of competition. There will be more than a few tablets running Android 3.x before the TouchPad is released. HP has to find a way to stand out from the crowd. Everybody has heard of Android, but webOS is not heard very often in the general public.
The 32GB HP TouchPad is also rumored to cost $599. It’s $100 more than the cheapest iPad 2 and may hurt its chances for consumer adaptation by comparison.