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Twitter scoops up TweetDeck for $40 million

Sections: Business News, Web, Web 2.0 / Social Networking

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Tweetdeck logo It was initially reported at the beginning of May that Twitter was buying TweetDeck and now it has been confirmed by several sources. Twitter has acquired Tweetdeck for $40 million in cash and stock. According to CNN Money, the paperwork for making the deal official was signed on Monday. An official announcement is expected to be announced very soon.

Tweetdeck is one of the most popular third-party Twitter applications available. Tweetdeck operates desktop clients as well as applications on the iPhone, iPad and Android. TweetDeck also recently released the 2.0 version of its iPhone app.

The buyout of TweetDeck is believed to be another move by Twitter to obtain more control over its product. Twitter started putting major restrictions on third-party developers this past March when it told developers to stop making Twitter applications. Twitter’s stance on the subject was that users were getting confused over the way other developers put their own twist on Twitter’s service. Twitter wanted a more consistent experience overall.

Twitter also recently made a mandatory permissions page for any web application that requests access to Twitter. This made some developers upset because it requires the user to go through more steps before their app’s access can be authorized. The theory is that users could be less likely to jump through those hoops and just stick to official Twitter experience instead.

Read [CNN Money] Also Read [CNET]

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