In a recent report from Canalys, fewer than 1.5 million WP7 devices shipped in Q2 accounting for a mere 1% of the total global market. Not such strong numbers for the Windows team considering last year, they accounted for 53% of the market.
As Windows is still trailing the big boys, they will really need to step their game before they have to forfeit this market as well. Hopefully, the upcoming Mango update might just breathe new life into the WP7 devices and help the company sell more units. However, they will be facing some serious competition with Apple’s new iPhone launch looming roughly around the same time.
The Canalys report also stated that Android, retaining its number one platform title since Q4 of 2010, now accounts for 50% of the world’s smart phone market. And as for Apple, the iPhone shipped over 20.3 million units ousting Nokia from the number two position.
“The iPhone has been a phenomenal success story for Apple and a watershed product for the market,” said Canalys VP and Principal Analyst Chris Jones. “It’s an impressive success story, given that Apple has only been in the smart phone market for four years. With the next-generation iPhone anticipated in Q3, it’s likely that Apple’s position will grow even stronger in the second half of the year.”
Although I generally like to be optimistic, the WP7 team is looking at some serious turbulence in the coming months.