We knew that HTC was planning to announce something big this morning and well, it looks like the news has since hit the wire. Well, by way of the regular newswire as well as the Beats by Dr. Dre Tumblr site. That being said, while both of these sources are covering the same news, we are still uncertain if this is going to be everything that HTC announces today. After all, the news was originally expected to arrive at 8:30 PST by way of a conference call. With that, here is what we have so far. According to the details we found in the press release;
“HTC Corp., a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC., the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.”
And from the Beats by Dr. Dre Tumblr site;
“Dear Beats Army:
Today marks an incredible day for sound and Beats by Dr. Dre. We are announcing a partnership with HTC, one of the world’s leading wireless manufacturers. With this announcement, our two brands are coming together to redefine the smart phone category and redefine the way that sound is heard.
Over the past year, Beats by Dr. Dre has continued to evolve from a headphone company to a cultural movement that is redefining the way sound is heard. We have strived to take studio-quality music into the hands of you, our consumers, across the globe. This partnership with HTC represents the next phase of our vision, placing the utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible. The Beats team, still led by Dr Dre and Jimmy Iovine, will continue to manage Beats autonomously.
There will be a lot more exciting news to come and we will continue to keep you on top of all of the wonderful things happening within the Beats World. This is truly an incredible chapter for Beats and we are proud to have you with us. Let’s Go!
THE BEATS TEAM”