In response to a growing competitive prepaid market, Verizon has decided to expand its prepaid Unleashed plan to all markets in the United States. Unleashed is a plan that gives customers unlimited talk, text and web for only $50 a month. The Wall Street Journal reports the plan will be available on Thursday, September 15 from Best Buy, Target, Walmart and Verizon retail locations.
Verizon is trying to win customers from not only large competitors such as AT&T, but also from smaller carriers such as MetroPCS. MetroPCS’ unlimited plans can cost as much as $60 a month which includes 4G LTE service and services such as Rhapsody and MetroStudio. Non-4G devices can benefit from a $40 unlimited plan from MetroPCS that covers unlimited local calls, long distance calls, messaging and unlimited MetroWeb access.
T-Mobile non-contract monthly 4G plans start at $50 a month for unlimited talk, text and web. The first 100MB of data usage will have 4G speeds under this plan.
Verizon’s contract plans aren’t decreasing in price. Contract customers with smartphones will continue to pay a premium.