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Today, Amazon is expected to launch the Kindle Fire, a tablet aimed at making the Amazon shopping experience better. Word has come rather quickly that a second generation will be hot on the heels of the first release, perhaps releasing as soon as Q1 2012. With this fast a product life plan, we’ve got to wonder if consumers will hold off for a discounted, advertisement-supported Fire, like the ones Amazon current offers for the Kindle ebook reader.
There is much talk about how the TouchPad $99 price looks to be a real sweet spot price point for tablets. Presumably, Amazon will price their Fire what the market will bear. To me, that sounds like higher than $99 with the iPad at $499. Will consumers hold off, thinking that something better or something cheaper is just around the corner? No one likes to look stupid.
Amazon’s been down the discounted ad-supported road before. Will Amazon customers expect the version and hold off their buying decision? We’ll be watching the numbers as best we can.
There is much talk about how the TouchPad $99 price looks to be a real sweet spot price point for tablets. Presumably, Amazon will price their Fire what the market will bear. To me, that sounds like higher than $99 with the iPad at $499. Will consumers hold off, thinking that something better or something cheaper is just around the corner? No one likes to look stupid.
Amazon’s been down the discounted ad-supported road before. Will Amazon customers expect the version and hold off their buying decision? We’ll be watching the numbers as best we can.
Read: [Gdgt]
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