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Kindle Fire isn’t the first BlackBerry-inspired device from Amazon

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old BlackBerry

Before the Kindle Fire was made official, sources for TechCrunch and gdgt said the tablet was taking inspiration from the BlackBerry PlayBook. The Kindle Fire was designed by Quanta, which is the same company that designed the BlackBerry PlayBook. What’s interesting is this isn’t the first time a Kindle product was designed using a BlackBerry product as a template. The original Kindle contained traces of BlackBerry as well.

According an anonymous designer speaking to the New York Times, the original Kindle was modeled after older BlackBerry phones. The designer said Amazon CEO Jeff Bezos adored his BlackBerry so much, the first Kindle was created to mimic Bezos’ BlackBerry.

“Jeff Bezos would come into our design meetings and say he loved his BlackBerry and the ease with which he could find e-mails and respond to people,” the designer said. “That’s why the first Kindle was so boxy, had the funky square keyboard and that strange scroll wheel on the side; it was all inspired by Jeff’s BlackBerry.”

The original Kindle may have been intentionally designed after an older BlackBerry, but the look of the Kindle Fire was reportedly the result of a lack of options. Amazon apparently had to go with Quanta’s template in order to get the Kindle Fire to market this year.

Via [New York Times]

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