T-Mobile plans to fight the iPhone with words

Today marks the highly anticipated reveal of the next iPhone. Over the last few months, we’ve learned little of device but we know that Verizon, AT&T and Sprint are going to be carrying the iPhone. Poor T-Mobile is left out of the party and will probably suffer a loss in contract customers as a result. T-Mobile has come up with a game plan to reduce the negative effect the iPhone will have on its business. T-Mobile is relying on the power of words and persuasion to convince customers to pick one of its Android phones instead of giving in to the Apple way of life.

A leaked document sent to Tmo News called “T-Mobile Android Smartphones vs. iPhone 5″ prepares its sales associates for Apple’s upcoming onslaught. In the document, T-Mobile tells its associates the iPhone 5 is coming and the price of previous iPhone models will likely drop. T-Mobile expects customers to come into its stores and question whether they should get an iPhone instead of a T-Mobile Android smartphone. Therefore, it’s come up with a “proactive program” to address customer concerns.

When talking to customers, T-Mobile representatives should “include many details about T-Mobile Android phones and why our quality 4G nationwide network is a smarter choice for many customers. Use every opportunity to engage the customer, ask lifestyle questions and transition the conversation into ‘Why T-Mobile.’”

So that’s T-Mobile’s big plan to take on the iPhone. Nevermind having some kind of huge sale (without rebates) to get people through the door. T-Mobile is going to wait until everyone knows about the new iPhone then address the issue on a customer by customer basis. We’ll see how well that works out for them.

Via [Tmo News]