Asus announces the Eee Pad Transformer Prime, will arrive priced from $499

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Asus announces the Eee Pad Transformer Prime, will arrive priced from $499

Asus has finally made it official — the Transformer Prime has been unveiled. And that being said, Asus has yet to offer anything specific in terms of when the Transformer Prime would be available for sale stating instead that they were going to have a proper launch party sometime in early-December. As for the price, thankfully they were a bit more forthcoming — the tablet will be available in a 32GB model for $499 and a 64GB model for $599. In addition, the mobile dock accessory will come priced at $149.

With that out of the way, lets move over to what many are curious about — the specs. The Transformer Prime is going to arrive sporting a 10.1 inch Super IPS+ touchscreen display with Corning Gorilla Glass and powered by an NVIDIA Tegra 3 processor. Other goodies include an 8 megapixel rear-facing camera with auto-focus and LED flash, a 1.2 megapixel front-facing camera, microSD card slot, micro HDMI port, 3.5mm headphone jack and a battery life of up to 18 hours. Though, to be more specific on the battery life, that 18 hours is when the Transformer Prime is being used with the mobile dock. Otherwise, the tablet is still looking at a potential maximum of 12 hours.

In terms of the tablet itself, it will measure in at 10.4 x 7.1 x 0.33 inches, weigh in at 1.29 pounds and will be available in two colors — Amethyst Gray and Champagne Gold. Otherwise, the mobile dock will measure in at 10.4 x 7.1 x 0.41 inches and weigh in at 1.18 pounds. And lastly, the Transformer Prime will initially ship with Android 3.2 Honeycomb, however Asus is already planning to roll-out Android 4.0 Ice Cream Sandwich.

Keep reading to check out the full press release…

ASUS Announces the Eee Pad Transformer Prime

Featuring the NVIDIA® Tegra® 3 Quad-Core Processor the Transformer Prime is designed to greatly enhance the mobile computing experience

Fremont, CA (November 8, 2011) — ASUS officially announces the world’s first tablet with the NVIDIA® Tegra® 3 quad-core processor – the ASUS Eee Pad Transformer Prime. The Eee Pad Transformer Prime is ultra-thin at 8.3mm (0.33”) and lightweight at 586g (1.29lbs) while featuring a stylish metallic swirl design with class leading enhancements including ASUS SonicMaster audio technology, an HD 8MP rear auto-focus camera with LED flash and battery life rated for up to 18 hours* when combined with the optional mobile dock. Pricing will range from $499** (32GB) to $599** (64GB), with the optional mobile dock accessory priced at $149**.

Incredibly Slim yet Incredibly Powerful

Featuring an ultra-slim form factor, the Transformer Prime is only 8.3mm (0.33”) thin and weighs in at a mere 586g (1.29lbs without dock). This makes watching movies, surfing the web, playing games, taking photos, finishing up homework or video chatting with friends or family so easy and natural that you’ll wonder if the Transformer Prime was designed specifically with you in mind. Its innovative metallic swirl design is made of aluminum for a secure yet extremely comfortable grip that comes in two gorgeous colors: Amethyst Gray and Champagne Gold.

The Transformer Prime is the world’s first tablet to feature NVIDIA’s next-generation quad-core Tegra® 3 processor. With the quad-core CPU, 12-core GeForce® GPU and vSMP technology, the Transformer Prime delivers an optimum user experience featuring smooth multitasking capabilities, lightning fast app loading, a rich and fluid web experience, full 1080P HD video for realistic media playback or recording and of course, incredible gaming performance that allows you to experience games in an entirely new way.

Fantastic Battery Life

While the Transformer Prime is extremely slim and light, ASUS did not forget about battery life. Thanks to the advanced power management features of the Tegra® 3 processor and ASUS optimizations the Transformer Prime has a battery life of up to 12 hours*, but when combined with the mobile dock, it lasts up to an incredible 18 hours*, the longest battery life of any current tablet. That’s enough battery life for a trans-ocean flight, all-night game session, viewing several movies on a long road trip or even video recording, editing, and then playing back your child’s school play all in 1080P HD clarity.

Unrivaled Visuals

The Eee Pad Transformer Prime boasts a wide 178° viewing angle IPS display, protected by Corning® Gorilla® Glass, which features new ASUS technology to enhance the brightness of the screen for a better outdoor reading experience while still offering a remarkably vivid and brilliant viewing experience of photos, books, videos, movies and web pages indoors. Thanks to Multi-Touch technology, you can use your fingers to do everything from swiping through photos, surfing the web, playing the latest games, typing emails, instant messaging, reading books or magazines, and starting your favorite movie.

A 1.2MP front camera allows for instant photos or high-quality video conferencing with friends, family or coworkers while an 8MP rear camera with auto-focus and LED flash takes brilliant photos or video thanks to a large F2.4 aperture, back illuminated CMOS sensor, touch-to-focus depth of field and low-light noise reduction to provide the clearest and sharpest photos or even 1080P HD videos.

Advanced Audio

The Transformer Prime offers impressive audio capabilities in a tablet, powered by ASUS exclusive SonicMaster technology, renowned for crisp and acoustically accurate audio. It produces crystal clear sound with a wide sound stage, increased audio fidelity, and distinct vocal enhancements for an immersive audio experience with your favorite music track, video, or movie.

Unlimited Productivity

The Transformer Prime is offered with either 32GB or 64B flash storage options for quick, efficient and reliable access to your applications. Both models feature a micro SD card slot, 3.5mm combo audio jack and micro HDMI port so sharing both what’s inside and on-screen is quick and easy. However, the function that gives the Transformer Prime its namesake is the mobile dock, which gives new meaning to the term versatility. This innovative and convenient design seamlessly provides the user with a keyboard and touchpad, along with limitless expandability options via the USB port and SD card slot.

ASUS will include several innovative applications like SuperNote that is fantastic for its ability to take, draw or record notes and Polaris® Office which is great for staying productive with the ability to read, edit or create Word, Excel and PowerPoint (MS Office 97-2007) compatible files. Thousands of top rated applications and games are also available at Android Market that fully takes advantage of the Transformer Prime’s amazing features and power.


*Battery life will vary based on usage patterns and options.

**Pricing will vary by country and SKU. North American MSRP pricing listed.


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