Well look what we have here, it appears to be a Kindle Fire selling for $123.38 with Walmart. In addition, there was also some reports of Target doing the same. And while this price does not appear to be widespread and available at any and all Target and Walmart retail locations, both retailers offer something called price matching. That being said, your mileage may vary on this one, however there is the possibility of printing out the above price card image, (or hitting the via link below and doing the same with the receipt image) and trotting down to your local Target or Walmart in hopes of scoring a nicely discounted Kindle Fire. And for those not as familiar with the regular price, that is $199, which means you could save nearly $80. Lastly, the SlickDeals posting on this subject is also showing the potential of having that price matched by Best Buy and/or Staples. Bottom line, if you want a cheap Kindle Fire — this is a good opportunity to try and make that happen.