Kobo has come up with a way to encourage potential customers that are in the market for an e-reader to choose the Kobo Touch over anything that Amazon or Barnes & Noble are offering. Yesterday, Kobo announced the Kobo 2012 Book Club. The club is open to anyone who registers a Kobo Touch or Kobo Touch with Offers through March 31, 2012, and signs up for Kobo email updates. In return, they’ll be given one free book every month in 2012. Now where have we seen this before?
The Kobo 2012 Book Club sounds very similar to the Kindle Owners’ Lending Library initiative that was announced a month ago. There are some significant differences though. Let’s point them out.
- The Kindle Owners’ Lending Library is only open to Amazon Prime subscribers / There is no additional cost to join the Kobo 2012 Book Club.
- The books offered by Amazon can only be borrowed / Kobo is giving its books away through a promo code.
- The Lending Library is comprised of thousands of books / The Kobo 2012 Book Club has a handful of selections every month
- Any Kindle can use the Lending Library / The Kobo 2012 Book Club is restricted to Kobo Touch models.
In January, Kobo 2012 Book Club members will be able to choose between Star Wars vs. Star Trek, Pride and Prejudice: The Wild and Wanton Edition and HBR’s 10 Must Reads: On Managing People as their free book.
Via [Kobo Blog]