Microsoft and Nokia have big plans for Windows Phone in the first half of 2012. Both companies hope to sell millions of devices in the first half of 2012, and they (along with other manufacturers like Samsung) aren’t afraid to spend a bit to make that happen.
According to Pul Thurrott at WinSuperSite, Microsoft and it’s partners are spending somewhere around $200 million to promote Windows Phone in the first half of this year. Nokia, in particular, will be spending a lot of money advertising its phones on AT&T. Nokia will be spending about twice as much money as Microsoft in marketing phones on AT&T.
Those marketing plans aren’t just in simple ads for Windows Phone 7 or giant Windows Phones in major cities. Thurrott says that Microsoft will even be giving incentives to retail employees. Depending on the phones that are sold, Microsoft will pay $10 to $15 for recommending Windows Phone as an alternative to the iPhone and Android phones. That could go a long way, as there have been tales of retailers actively steering users away from Windows Phones in the past.
Microsoft, Nokia, and others probably won’t talk much about how much they’ll be spending to promote Windows Phone, but we might hear something about it at CES next week AT the very least we should see that new Nokia Ace we’ve been hearing so much about. When we hear something, we’ll let you know.