Warner Bros. has been making some unpopular decisions lately. Besides locking all the Harry Potter films away in a vault, Warner also recently struck a deal with Netflix, Redbox and Blockbuster that forces their customers to wait 56 days before renting one of Warner Bros’. new releases. The fun doesn’t stop there though. Warner Bros. will also make sure Netflix customers won’t have the option of queuing up those rentals either.
According to the L.A. Times, Netflix customers that get DVDs and Blu-ray discs in the mail will have to wait 28 days before they can add new Warner Bros. movies to their DVD queue. This restriction will go into effect on February 1.
Warner Bros. is doing this because it wants more people to start buying its movies instead of renting them once and forgetting about them. By effectively blacking out its new releases from Netflix, Warner Bros. is eliminating the chance of customers going anywhere else but a retail store to buy its films.
Think about it for a second. Let’s say a normal, non-tech person with no knowledge of Warner Bros’. recent business deals wants to check out one of the company’s latest films. They search for it on Netflix and nothing is there. They drive to their local Blockbuster and Redbox, but it’s not there either. Where are they going to go to see this movie? Looks like they’re making a trip to Best Buy, Target or Walmart instead.
Via [L.A. Times]