This Sunday Samsung will air its first Super Bowl commercial. The commercial will be for its brand-new Galaxy Note, which will launch two weeks after the New York Giants face the New England Patriots at Indianapolis.
The Galaxy Note commercial will be 90 seconds long, and will air during the fourth quarter of the game. Samsung selected Dumb and Dumber and There’s Something about Mary director Bobby Farrelly to direct the spot. We don’t know if it will feature pretentious bartistas or urban campers, though it wouldn’t be too surprising if they make an appearance.
According to The Street, Super Bowl ads cost upwards of $3.5 million for 30 seconds this year, which means Samsung could have spent around $10.5 million just to air the commercial at the Super Bowl. That’s quite a bit of money to promote a new smartphone, but Samsung seems particularly proud of the Galaxy Note because of its new form factor. I’m still skeptical about the size of the Note, but the 1280×800 display is really nice.
Read [Business Wire]