Amazon hasn’t necessarily been a true Netflix competitor. Sure its Prime Instant Video service provides similar unlimited streaming content like Netflix, but it’s only available to Amazon Prime subscribers. Amazon will truly become a competitor once it makes Prime Instant Video an option for everyone that isn’t an Amazon Prime subscriber. According to Reuters, Amazon is getting ready to do just that.Reuters sources have informed them Amazon will soon announce a standalone Prime Instant Video service. The company has apparently struck a deal with Viacom that turned out to be the final step in Amazon’s plan to bring Prime Instant Video to the public with attaching Amazon Prime to the offer.
After Monday’s Redbox and Verizon announcement, the streaming video landscape is getting very interesting.