T-Mobile doesn’t mind customers using their iPhone on its network, but the carrier still prefers potential customers to purchase devices it actually sells. Despite T-Mobile’s efforts to convince customers that one of its 4G Android phones would be a better purchase than an iPhone, a ton of contract holders had it in their minds to jump ship. In the fourth quarter of 2011, T-Mobile lost 802,000 contract customers. By comparison, T-Mobile only lost 186,000 contract customers in the third quarter of 2011.
T-Mobile attributes this huge loss to the launch of the iPhone 4S on Sprint, AT&T and Verizon.
The writing on the wall is clearer than ever. T-Mobile needs the iPhone. It doesn’t matter how many Android phones with “big beautiful screens” and “blazing fast 4G speeds” T-Mobile tries to sell. The iPhone has infiltrated the very psyche of consumers. They hear about the iPhone everywhere they go, and it’s indirectly marketed across all kinds of media. For example, did you notice the players from the New York Giants were mostly using iPhones to take pictures of the Vince Lombardi Trophy? Exactly.