While Warner Bros. would prefer it if movie rental companies like Redbox waited 56 days before offering its new movies to customers, Universal doesn’t mind keeping things the way they are. Redbox and Universal Studios Home Entertainment announced the signing of a new deal that will continue to delay new releases by 28 days.
This is a pretty standard practice for non-retail movie rental companies. This waiting period is one of the only advantages businesses like Blockbuster have over Redbox and Netflix. This new deal with Universal will last until 2014.
Disney is also looking into following Warner Bros.’ footsteps, but nothing has been announced so far. The Redbox and Universal announcement also didn’t mention anything about the new venture between Verizon and Redbox.
Read [The Next Web]