Dish Network announced a new feature in their latest equipment that will automatically record every primetime show and keep it for up to a week. This seemed like a great idea for broadcast networks, since it allows people to watch shows they didn’t catch live or set to record on their DVRs , until they revealed Auto Hop, a feature that will automatically skip the all the commercials. The top executives at CBS, NBC and FOX spoke about this feature at last week’s upfronts presentation in New York.
“How does Charlie Ergen expect me to produce ‘CSI’ ” without commercials? asked Leslie Moonves, the chief executive of the CBS Corporation, in response to questions from reporters on Wednesday morning before his annual upfront presentation.
Ted Harbert, the chairman of NBC Broadcasting, struck a similar note at his network’s presentation on Monday, calling the Dish feature an insult to the television industry. “Just because technology gives you the ability to do something, does that mean you should? Not always,” he said.
Dish Network is moving forward by innovating and creating features that consumers want, even though they might anger the people who provide them with the content they try to sell. Is Dish in the right by providing useful features that people want? Will this feature reverse the cord-cutting trend? Only time will tell.
Via [New York Times]