12seconds takes on 3 partners, adds a new API

12seconds just today launched their application programming interface (API) as well as announced it’s first three partners: Tweetdeck, Blippr, and Phreadz. With the goal of 12seconds being to be the go-to platform for video status updates, they needed this step forward of a strong API.

The company is happy with their first three partners, although they are still encouraging others to hop in and play around with the code. Of their newest partners, Tweetdeck, an Adobe Air client, probably holds the crown for being known for it’s Twitter service. Blippr is a site that does short-form reviews, and Phreadz is a startup company that does threaded video conversations.