Supplying 3D glasses for movie theaters has become too expensive for Sony Pictures Entertainment. According to Hollywood Reporter, Sony will stop picking up the tab for 3D glasses on May 1, 2012. Popular 3D movies can result in movie studios spending up to $10 million on glasses alone, so Sony wants theaters to look into new ways to earn revenue from 3D glasses.

Sony, Panasonic and Samsung have stated that they will collectively be developing new standards for 3D glasses. The three Asian companies will be working with European technology firm X6D Limited in an effort to enable “a better consumer experience across products.” The joint project, known as the Full HD 3D Glasses Initiative, will “help further more »

Panasonic announced the availability and pricing of four new full HD 3D TVs. The first two will be available May 3rd and pricing begins at $2,599.95 (because when you are dropping $2.5k the $.95 is going to make you feel good about it). These full HD 3D TVs require the use of special glasses. “The more »

With the new demand for 3D movies, RealD has decided to offer a line of premium of 3D glasses for retail sale. Instead of using the goofy version offered by a movie theater, you can use a pair of your own that reflects your personal style. The glasses are available as part of a licensing more »